The book The Tipping Point: How little things can make a big
difference written Malcolm Gladwell offers great insight being creative and
instantly coming up with what can be “game changing” ideas. The introduction in
the book itself gives about the early days of Hush Puppies (a shoe brand) and
how they branded themselves after their shoes were dropping in sales. The thing
was they never made an effort to rebrand, the sales jumped on its own. The
shoes suddenly became popular in clubs and later on they expanded their store.
When they expended their stores Pee Wee Herman came to the store and asked
about the shoes.
I think we as
writers and bloggers can learn a lot of things from just from those stories of
Hush Puppies. Hush Puppies never changed their brand or marketing, it worked
out for them. As blog writers, whatever we write or put on our blog is out
there for people to see. Everyone who views the blog will have different views
of whatever is posted. The content you post has to win over the majority of your
audience. Their business started with selling Hush Puppies to kids in the East
Village and Soho. As students, our blogs has to start somewhere just likes Hush
Puppies.
